Welcome to Bay Area Fashionista! THE online resource for all fashionistas living, playing and working in the San Francisco Bay Area. The Bay Area is home to many fashionable industries born in Silicon Valley and our very own International Wine Country. In addition, the Bay Area is one of the most culturally diverse and politically complicated places in the United States. This unique mix gives the San Francisco Bay Area it's own sense of fashion and set of answers to the Paris, Milan and New York runways.

We are a lucky bunch here in Silicon Valley. The Bay Area does not suffer from a snow season and our summer's are mild and comfortable. This allows us to wear suede Manolo's all year long and carry our Lambskin Chanel handbags without the worry of a sudden rain storm. The ocean tells us in advance if rain will be coming in and the bay keeps our climate mild. We do not have to store our winter and summer wardrobes because they are almost the same! We have one drawer in our dresser with a handful of sweaters and most of our outfits can go from summer to winter with the addition of a jacket and a pair of fabulous boots.

The founders of Bay Area Fashionista® have diverse backgrounds in fashion, retail and of course high-tech! We have been through the dot-boom and the dot-bust. We drove on the real estate bubble and managed not to fall when it went pop! Of course we have done all of this while strutting in 4" Prada pumps.

Who We Are:



Cathy: Founder and Editor in Chief

Cathy is a San Francisco Bay Area native who traces her San Francisco roots back to the gold rush. She was inspired to start Bay Area Fashionista while working on local charity fashion shows over the past decade and also from her prior experience working in the fashion industry. She is a sustainer in the Junior League of San Jose and writes about fashion and charity news for print magazines and online news outlets.

Cathy is a Mother of three who is obsessed with shoes, jewelry and handbags, She enjoys swimming, tennis, volunteer work, fundraising, watching football and of course, shopping!

Rita: Style Editor

Rita is a Bay Area transplant from Los Angeles who has worked in corporate finance in Silicon Valley. She is well known throughout the valley for her strong commitment to the community and amazing sense of style. Rita and Cathy are often spotted together at local fashion events and local shops. She has worked on several charity fashion shows over the past decade and is relied on for her fundraising expertise. Rita's Manila and Los Angeles roots have been a major influence on her fashion sense and personal style. She documents Bay Area style, street style and fashion events for Bay Area Fashionista.

Rita is a Mother of two teenage boys who are often amused by her shoe choices; she is always in high heels-even at the market. Rita enjoys shopping, dance, fitness, travel, volunteer work, museums, art and live jazz performances by her talented children.

Rob: Sr. Vice President of Men's Editorial and Marketing

Rob enjoys analyzing why women wear what they wear. He also feels it is important for a man to be able to sift through men's fashion and find classic, functional style that is masculine and occasion appropriate. Rob has a strong marketing, product marketing and technical background. Rob currently works in the high-tech industry and functions in a consultant role for Bay Area Fashionista.

When Rob is not working, he enjoys spending time with his wife, three children and friends. Rob also enjoys tennis, golf, volunteer work, watching baseball and watching football.

Bay Area Fashionista® Contact Information:

For advertising, marketing, product reviews, event coverage and other media inquires, please contact us by clicking here.

For Job Inquires, please contact Cathy by clicking here.

To Contact us for general information, please click here. Thank you and stay fabulous!